South Africa: Media, social media more intertwined than ever [opinion]

When I was asked to compile this column, I thought I had to be particularly careful not to overlap with other forecasters by talking about the interaction between social networking and media - but it's impossible. Social networking has impacted onto every form of communication, especially media. With just a cellphone you can be aware of what's happening anywhere in the world - virtually as it's happening...

The impact of social media is increasing daily. Whenever people turn on their computers, they're likely to receive a message that could change their thinking on a particular issue or make them aware of a new product. In other words, a blurring of the lines between public relations, advertising and straightforward news and editorial.

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